Peloton Case Study

How Peloton leverages workplace data to make informed financial decisions

 

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Collaborative space at Peloton HQ

With a loyal community of more than 6.6 million members, Peloton Interactive is a leading global interactive fitness platform. The company pioneered connected fitness and the streaming of interactive, instructor-led classes for its members.

Founded in 2012, Peloton has retail showrooms across the United States, the United Kingdom, Canada, Germany, and Australia.

THE CHALLENGE

How to make data based decisions during hypergrowth

Pre-OfficeSpace, the majority of Peloton’s workplace decisions were based on educated guesswork—a common strategy that companies with a smaller portfolio and moderate employee base often rely on. But when the pandemic accelerated global demand for Peloton’s products, the company went through a period of hypergrowth. As Peloton’s employee count skyrocketed from 4,000 to 7,000, and the decision was made to transition everyone to hybrid work, Director of Workplace Operations Daniel Santiago realized that Peloton needed accurate workplace insights to drive key decisions and improve the company’s hybrid strategy worldwide.

THE SOLUTION

Leveraging real-time reports, dashboards, and hybrid tools within OfficeSpace

People sitting in lounge at Peloton HQ

To help Peloton and its employees come out on top, Daniel turned to OfficeSpace. Daniel’s team and C-Suite executives leveraged real-time reports, dashboards, and insights to drive key financial decisions, optimize space and desk utilization, and improve the hybrid workplace experience across Peloton’s global portfolio.

 

Optimizing desk usage and allocation

With desk booking reports and the desk booking trends dashboard, Daniel’s team can accurately monitor usage and refine how seats are offered throughout the company.

“We compare the number of people pre-booking office visits to the number of people who actually use desks in each office neighborhood. And we use that data to improve desk utilization and allocation throughout the company. For example, if the Content Team is requesting 100 desks, we can provide 60% of that and re-allocate those seats to other teams if they aren’t fully utilized.”

 

Informing financial decisions

Daniel and his team are leveraging the real-time reports and workplace trends dashboards inside OfficeSpace to make sure that financial decisions are driven by data.

“We use the data in OfficeSpace to inform our financial projections. For example, the fiscal forecast of what we expect to spend is driven by how many people are booking desks and the usage trends in each neighborhood. But it can also help with simple tasks like refining our food and beverage program; I can project a line item based on the headcount and engagement that we’re seeing in OfficeSpace.”

We use the data in OfficeSpace to inform our financial projections. For example, the fiscal forecast of what we expect to spend is driven by how many people are booking desks and the usage trends in each neighborhood.

Keeping real estate in line with actual space needs

Lease Manager has been another go-to tool for Daniel’s team—both during and after hypergrowth, when Peloton needed to make major decisions across its global portfolio.

“Lease Manager helped us during hypergrowth because we were able to see each department’s space needs in comparison to lease costs. We had all these different teams that were growing their headcounts so quickly. OfficeSpace empowered us to look at usage trends and determine what made the most sense in terms of space allocation. From there, we were able to confidently procure a lot of those different spaces for our teams.”

“Now that we’re out of that period of hypergrowth, we’re using Lease Manager to make sure that we haven’t leased more space than we need. The reports inside OfficeSpace help us answer questions like “How well have we activated each space? Did we rent out too much? Or did we lease too little?” And we’re using that data to drive our next level of expansion.”

The reports inside OfficeSpace help us answer questions like “How well have we activated each space? Did we rent out too much? Or did we lease too little?
Conference room at Peloton HQ

Reporting to C-Suite in real time

Peloton executives also drive their decisions based on the data inside OfficeSpace. The fact workplace reports and dashboards are available in real time has been a huge help to Daniel’s team.

“As with most companies, when our C-Suite asks us for answers, they expect a quick response. When I get requests like ‘How many people do we see coming in for the content team? How many people are consistently coming in?’ I can pull that information from OfficeSpace in real-time and we can make quick decisions on desk allocation, space utilization, and more.”

“Obviously it makes us look really great because we’re able to turn the data around quickly. But the true-to-life numbers we can access also give us the level of accuracy and confidence that everybody’s looking for right now.”

I can pull that information from OfficeSpace in real-time and we can make quick decisions on desk allocation, space utilization, and more.
THE RESULTS

Peloton’s leadership can trust in data driven decisions

With OfficeSpace, workplace teams and executives at Peloton are now using data to drive the company’s hybrid strategy forward.

“If I reflect back on trying to do a lot of these things without OfficeSpace, processes like measuring daily headcount or managing desks would be extremely manual. I wouldn’t have hard data to work with, and a lot of our decisions would be based on guesswork. We are absolutely squeezing the juice out of OfficeSpace for anything and everything we can, and the results speak for themselves.”

Peloton’s favorite features

Workplace Reports

Space, occupancy, and desk booking reports show you how your workplace is actually being used. Get accurate usage and space allocation data in real time, forecast your needs, and make data-driven decisions that improve your budget, your portfolio, and the workplace experience.

Insights Hub

See what’s happening across your portfolio in real time. Access critical metrics like cost per employee, occupancy, and operational costs instantly—all in one place.

Lease Manager

Ditch the spreadsheets and manage an entire portfolio from one intuitive platform. OfficeSpace helps you dive deep into your real estate data, track leases and important dates, and know what to do with your portfolio.

Real Estate Portfolio Reports

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